Web Strategy Consulting
Your greatest challenge can be determining your approach to leveraging the web. We can help.
Arriving at your launch-ready design and developing the software to make your web site features work the way you need them to are challenges that we relish every day. But often the biggest challenge is determining your best approach to leveraging the power and connectedness of the web and other channels of the Internet.
Do you have an accurate map of your sale process? And is it clear where injecting web technology and processes will create the largest benefit or greatest return on your investment? Will people buy your products and services online? Or can you educate them online sufficiently to pre-qualify them for your in-office or field sales staff?
Do you know which channels (web, email, text messages, online video, forums, blogs, etc.) and which locations your target audiences are frequenting? Do you know how to craft and deliver your message for each of those channels to arrive most effectively and with the proper etiquette?
Do you know how to use the available online technology to enhance business processes to make them more profitable and efficient?
Bright Bridge can help you discover this information and organize it into both short term and long term plans.
We will perform knowledge audits, process analysis, and system design to include in your plan strategies and tactics based on your web site, other existing sites on the Internet, as well as other channels and outlets.
"It has been a motivating and refreshing experience working with you and your team on the redesign of our website. My partners and I have found your insights to be very informed while challenging the thinking of the 'Norm'. "Our goal is to help you construct a strategy and list of tactics that you can implement yourself, with our help, and/or with the help of other vendors.